You can call it content marketing — But in many cases, we use this buzz term just to refer to link building. No need to babble much about how more competitive this niche has become, with a bigger competition and sometimes with suspicious eyes from publishers when you ask for a link.
To help you get inspired for your next campaign, here are three visual creative campaigns with unique content developed by agencies around the world.
Imagining the future
What I most like about Neoman, a visual content marketing agency from Manchester, is how they find their way around soft-interests of a business rather than trying to sell. Is car repair a boring or difficult niche? What about an infographic that teaches you how to fix a problem in your engine? Just do a quick search on Pinterest, and you will find this type of piece has been done many times already. No need to make another one unless you are doing something new.
So what was their solution? In an exercise of futurology, Neomam imagined five models of Apple cars. Their client is not helping Apple is this development (which, until now, are now just rumours), but there is nothing wrong in imagining how something could be. They mixed cars and technology in one piece even though their client is just slightly related to this combination (helping car owners to find mechanics and get repair quotes online).
3 Successful Visual Content Marketing Pieces to Inspire Your Next Campaign was originally published in gpelogia.com • Digital Marketing on Medium, where people are continuing the conversation by highlighting and responding to this story.