Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting: 1:02 Top Misconceptions and Issues when doing SEO reports 7:35 What to Not Do When Developing SEO Reports 12:53 What steps to take when developing SEO Reports 19:24 What Tools do you Use to Develop SEO Reports? 22:34 A last SEO Reporting Tip #SEO #SEOReports #SEOReporting

In this exclusive interview, we dive into the fascinating story of Gus Pelogia, an accomplished SEO expert with a unique background in journalism. Gus shares his journey from his beginnings as a journalist in Brazil, working for major entertainment media outlets such as MTV, Terra, and R7, to his transition into the world of SEO in 2011. Throughout the interview, we discuss his diverse work experience spanning in-house roles and digital agencies in Argentina, the Netherlands, and Ireland. Gus reveals insights from his time as an Account Manager and Team Lead at renowned agencies like Spark Foundry (Core) and Wolfgang Digital, where he helped clients across various industries and won numerous prestigious awards. Now an SEO Product Manager at Indeed, the #1 job site in the world, Gus continues to make an impact in the SEO space while also serving as a judge for the EU Search Awards. Join us as we explore Gus Pelogia's remarkable career journey, learn valuable SEO insights, and celebrate his successes along the way. Don't miss out on this captivating conversation! Connect with Gus: 👉 https://seocommunity.social/@pelogia 👉 https://twitter.com/pelogia 👉 https://www.linkedin.com/in/gpelogia/ 👉 https://www.pelogia.it/ Podcast notes: https://seosly.com/blog/interview-with-gus-pelogia/ Follow Olga Zarr or hire Olga to help you with SEO 👉 Follow me on Twitter: https://twitter.com/olgazarr 👉 My SEO newsletter: https://seosly.com/newsletter/ 👉 My SEO Podcast: https://seosly.com/podcast/ 👉 To learn even more, go to https://seosly.com/blog/ 👉 You can hire me: https://seosly.com/hire-me/ 👉 I do offer SEO audits: https://seosly.com/services/seo-audits/ 👉 Want to learn more about me? Check this: https://seosly.com/seo-consultant/ 👉 Want to contact me? Feel free to reach out at olga@seosly.com Gus Pelogia's Background in SEO 00:41 Gus' Transition from Journalism to SEO 01:35 Understanding the Impact of Links on SEO 05:34 Creating Infographics and Storytelling in SEO 06:01 Developing Internal Linking for the Website 10:49 Improving User Experience through Clustering Content 12:07 Convincing people of the impact of large initiatives 17:47 Working together with different teams for SEO initiatives 19:25 Conversion as the main goal 22:35 Optimizing pages for higher conversion 24:24 Loss of organic traffic due to terminated contract 28:26 Working remotely and adjusting to the lifestyle 29:15 Staying up to date with SEO techniques 34:31 Introducing ChatGPT in SEO Toolkit 37:56 Appreciating a great manager 43:49

Wolfgang Essentials 2019 Winning The Battle Against OTAs in Organic Search Results Gustavo Pelogia (twitter.com/pelogia) Find out what are the extra challenges hotels have on Google when compared to other businesses and how to optimise Google My Business to improve your branded and non-branded conversions in the travel industry. Our annual digital marketing conference takes place in The Google Foundry in Dublin each year. This year the event took place on April 5th 2019 and was the most jam-packed schedule yet with nearly a full day of interesting talks, meditation, prosecco and more! Check out our Wolfgang Bites video series http://tiny.cc/p9415y and our blog at https://www.wolfgangdigital.com/blog/ Email us: hi@wolfgangdigital.com Time Stamps Google My Business with Ads [0:32] Local Pack: Hotels vs Other Businesses [0:40] Fill Hotel Attributes on GMB [1:39] Uncover non-branded Opportunities [2:43] How to Rank on the Local Pack with User Reviews [3:22]

Gus Pelogia recommends that SEOs invest more time in 2023 getting the buy-in that they need by communicating with stakeholders. That will give your projects a chance to actually work out in the way that you hope. Read the full transcript of Gus' interview at https://majestic.com/seo-in-2023/gus-pelogia Watch the rest of the SEO in 2023 series: https://www.youtube.com/playlist?list=PLOr75FiG9ta260UjYiKKyfaMiuppmiGFF Watch some Additional Insights for SEO in 2023: https://www.youtube.com/playlist?list=PLOr75FiG9ta009haMZ56AObymlEDso7uZ Catch up on the original SEO in 2022 series: https://www.youtube.com/playlist?list=PLOr75FiG9ta2EcOzT28_0TrveIlW1hzto *************************** Keep up to date: Majestic: https://majestic.com Twitter: https://twitter.com/majestic YouTube: https://youtube.com/c/majesticseo?sub_confirmation=1 LinkedIn: https://www.linkedin.com/groups/4343451 Facebook: https://www.facebook.com/MajesticSite